Check out my articles

How the Zeigarnik Effect can play a huge role in motivating your members to take action in your community.

Design your membership to work the way your members already expect things to work.

We often think more options mean more value, but they usually just create overwhelm.

Community memberships can be powerful, profitable and deeply rewarding. But they’re not passive income.

How to apply user experience design principles to your membership.

In this article, I share my journey from designing products to designing memberships.