Nothing gets me more excited than teaming up with creators and entrepreneurs who are out there making things happen.


I didn’t set out to be both a UX designer and a Membership Strategist. I just kept noticing how often the two were connected and that how UX principles could be applied to memberships (Read more about this here).
I’ve always been someone who loves blending creativity with strategy and I found my sweet spot in helping entrepreneurs and creators design and run thriving community memberships.
Today, I get to combine my love for design, systems, operations and problem-solving to help create memberships that people love and are a joy to run.
Here are some facts about me:
I studied Fine Arts and Economics so I have been dabbling between the creative and business sides of my brain for a while. I’m glad I get to provide services that scratch both itches.
I run for fun and sometimes for shiny medals. I have completed 6 half marathons and my goal for 2025 is to finish at least 1 full marathon.
I hike. My highlights were climbing Mt. Kilimanjaro (5895m/19324ft asl) and Mt. Kenya (4985m/16355 ft asl).
I love cats. I have a cat called Romrom who has crazy orange cat energy but deep down she is a sweetheart.
I hoard design books and actually read them.
My favorite musicians right now are Jacob Banks and Stromae.
Notion is my second brain. I dump everything there.
I like creating abstract figurative art.