Notes on memberships

I’m endlessly curious about building community memberships that make people stay, connect and belong. These articles explore how I apply user experience design principles to build and improve community memberships.

On the power of incompletion in membership design

How the Zeigarnik Effect can play a huge role in motivating your members to take action in your community.

On meeting your members where they already are.

Design your membership to work the way your members already expect things to work.

On having fewer options and why that might be better for your membership.

We often think more options mean more value, but they usually just create overwhelm.

So you want passive income? Don’t start a community.

Community memberships can be powerful, profitable and deeply rewarding. But they’re not passive income.

Proven design principles you can apply to your membership.

How to apply user experience design principles to your membership.

How I went from designing products to designing memberships

In this article, I share my journey from designing products to designing memberships.

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